Plenty of websites want to work with an SEO firm in order to make life easier for them. SEO (search engine optimization) operations are vital to any website that wants to make it big on the internet. It is difficult to achieve the kind of presence that a website wants without employing some form of SEO tactic into their marketing strategy.
The overwhelming abundance of websites that want to work with a firm that specializes in SEO operations has led to the growth of the industry. This growth is both good and bad. The good part is that there are enough firms to satisfy the needs of most websites out there. The downside to the overabundance of firms is that the ratio of bad firms to good firms is shocking.
Sorting out the wrong SEO firm from the right one can be a difficult task for those who have zero experience in hiring one. Website managers really need to arm themselves with the right kind of knowledge in order to avoid making a mistake that will cost them more than they bargained for. Below are a few friendly words of caution when looking for the right firm.
A handsome website is not necessarily indicative of a good firm
It might be cliché, but the saying that a book should not be judged by its cover generally rings true for firms that work in the SEO industry. One of the common mistakes that website managers make when they are new to the business of hiring a firm is looking at the firm’s website. The design of the firm’s website is of little consequence. A well designed website is rarely indicative of how well a firm conducts its SEO services.
There are times when the web design has some merit. If the website seeking SEO services intends to rely on the firm for their own web design, then yes, web design does play a role. It is just important to avoid the mistake of giving web design too much weight in making the decision to deal with a firm. In order to avoid or lessen the chance of making a mistake a website manager ought to look for something beyond the firm’s web design.
The right SEO firm might be relative
The SEO industry is full of websites that give a lot of promises, firms that posture themselves as one of the best in the industry. They typically show off by talking about how long they have been in the business, how big their firm is based on the number of employees they have, and the kind of results that they have given websites they have worked with in the past. None of these things are bad; however, there are times when the best firms are not necessarily the best options.
The right firm can be relative from one website to the other. Some firms are better for startup while others are better for those who already have an established presence on the net and simply want to improve that presence. The best way to find the right firm is for the website manager to first establish the needs of the website. Finding and picking right firm is all about matching the website’s needs with the services that the firm offers.
A high ranking SEO firm is not necessarily the best
Another common mistake to avoid is to stay clear of choosing a firm simply because they have a high rank on a search engine’s search engine results page (SERP). The SERP is the results page that search engines give users when they look for something on the internet. Majority of the firms on those pages are indeed good. However, a high position in the rankings of the SERP is not always indicative of a great firm.
Sometimes, a firm can be on the top of the SERP rankings in a location for the simple reason that they have a long standing presence. There should be more to a good SEO firm than a high page ranking on SERPs.
ExplodeSEO is a New York based SEO Firm specializing in SEO Services such as traditional SEO, risk free SEO, Internet marketing Consulting, Local Optimization and Reputation Management services.