Friendly Words of Caution When Hiring an SEO Firm

Plenty of websites want to work with an SEO firm in order to make life easier for them. SEO (search engine optimization) operations are vital to any website that wants to make it big on the internet. It is difficult to achieve the kind of presence that a website wants without employing some form of SEO tactic into their marketing strategy.

The overwhelming abundance of websites SEO Companythat want to work with a firm that specializes in SEO operations has led to the growth of the industry. This growth is both good and bad. The good part is that there are enough firms to satisfy the needs of most websites out there. The downside to the overabundance of firms is that the ratio of bad firms to good firms is shocking.

Sorting out the wrong SEO firm from the right one can be a difficult task for those who have zero experience in hiring one. Website managers really need to arm themselves with the right kind of knowledge in order to avoid making a mistake that will cost them more than they bargained for. Below are a few friendly words of caution when looking for the right firm.

A handsome website is not necessarily indicative of a good firm

It might be cliché, but the saying that a book should not be judged by its cover generally rings true for firms that work in the SEO industry. One of the common mistakes that website managers make when they are new to the business of hiring a firm is looking at the firm’s website. The design of the firm’s website is of little consequence. A well designed website is rarely indicative of how well a firm conducts its SEO services.

There are times when the web design has some merit. If the website seeking SEO services intends to rely on the firm for their own web design, then yes, web design does play a role. It is just important to avoid the mistake of giving web design too much weight in making the decision to deal with a firm. In order to avoid or lessen the chance of making a mistake a website manager ought to look for something beyond the firm’s web design.

The right SEO firm might be relative

The SEO industry is full of websites that give a lot of promises, firms that posture themselves as one of the best in the industry. They typically show off by talking about how long they have been in the business, how big their firm is based on the number of employees they have, and the kind of results that they have given websites they have worked with in the past. None of these things are bad; however, there are times when the best firms are not necessarily the best options.

The right firm can be relative from one website to the other. Some firms are better for startup while others are better for those who already have an established presence on the net and simply want to improve that presence. The best way to find the right firm is for the website manager to first establish the needs of the website. Finding and picking right firm is all about matching the website’s needs with the services that the firm offers.

A high ranking SEO firm is not necessarily the best

Another common mistake to avoid is to stay clear of choosing a firm simply because they have a high rank on a search engine’s search engine results page (SERP). The SERP is the results page that search engines give users when they look for something on the internet. Majority of the firms on those pages are indeed good. However, a high position in the rankings of the SERP is not always indicative of a great firm.

Sometimes, a firm can be on the top of the SERP rankings in a location for the simple reason that they have a long standing presence. There should be more to a good SEO firm than a high page ranking on SERPs.

Author Bio:

ExplodeSEO is a New York based SEO Firm specializing in SEO Services such as traditional SEO, risk free SEO, Internet marketing Consulting, Local Optimization and Reputation Management services.

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Internet and Business Innovation

If you look at both innovations and inventions of the last decade you will be astonished by how much the human race has progressed. There can be no doubt that the twentieth century is one of the most remarkable in human history for its previously unparalleled rate of technological advances and scientific discoveries, a rate that continues to this day. The list goes from medicinal discoveries like antibiotics; military and energy advancement like rockets, submarines and nuclear power; to transportation and communication like automobile, commercial plane, television among others. But if you would ask laypeople today on the great invention or technological advancement the world has ever given, most will plainly say the Internet. The significance of the Internet being on top of inventions and innovations of the last decade would be arguable especially in science and humanitarian perspective. But to the people that matters, the common people, Internet would be the resounding choice.

The Internet providesInternet and Business people with the ability to communicate with each other all over the world; helps businesses streamline their process; and supplies the world with unlimited information at a click of the button. These made Internet an ingenious creation. Living without it in today’s pretense would seem unimaginable and to some extent terrifying.

The Internet has revolutionized and changed the way people think and live. Communication has vastly improved. Internet based applications like Skype, FaceTime, Yahoo Chat, among others made communication easier, more convenient and cheap. Today, people can effectively socialize, connect and get involved with their friends and loved ones via social networking site like Facebook. Research is easier, thanks to search engine websites like Google, Bing and Yahoo search. Internet users also found alternative avenues of entertainment via gaming websites and applications; online video and movie streaming; and electronic books (ebooks). Purchasing has made easier and more secured via Amazon and other retail stores.

While the Internet has changed the way people live the same can be said to businesses. The most significant impact of this revolution is the way businesses can be marketed to targeted customers across geographically divided, hard to reach regions. Several decades ago it was impossible to conduct business to other countries without setting-up a local office and mobilizing the firm’s workforce. The case is not the same nowadays. The best example is foreign exchange trading. During the early days, forex trading is limited to institutional clients like banks, hedge fund managers, multinational corporations and high net worth individuals. But when the Internet enters the forex scene things have changed. The online platform has enabled retail customers to participate in the forex trading scene. Consequently, forex brokers from around the globe can target specific clients in any region through their online advertisement like banners and email marketing initiatives.

The beauty of Internet marketing is it is smart. It allows businesses to effectively target their audience. A target market can be reached in cost effective ways. If you are an online clothing retailer, placing an ad on fashion blogs and forums is a great way to reach out to your audience as they frequently visit those sites.

Internet marketing also initiates a conversation and develops a relationship with their customers. Social networking sites like Facebook, Twitter and Instagram are great platforms for engaging your customers in a two-way conversation. You are not just talking to your customers, you are talking with them.

Another thing that concerns businesses and marketers alike is the feedback from consumers. Usually, feedbacks are gathered through surveys and field inquiries but it is time consuming and costly. The ability of the Internet to encourage feedback from customers through reviews and comments section of a website makes research and feedback gathering easier and cost effective.

Lastly, online marketing is trackable. You can measure the number of clicks and impressions your advertisement receives. The amount of traffic it brings in your website is also measurable.

Many may argue that the creation of the Internet can never be placed on top of the 20th century’s list of greatest inventions and innovations. But no one can argue at how it has changes and revolutionized the way we live and the way business is conducted.

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